Is a Coupe Still Cool in 2025? Where It Fits in the Aussie Market



coupes have long been symbols of style, individuality, and driving passion. From the muscle cars of the 70s to the modern-day luxury two-doors, they’ve always stood out as a driver’s choice. But in 2025, with SUVs, electric utes, and family-friendly hybrids dominating the Australian market, one question lingers: is the coupe still cool, and does it still have a place on Aussie roads?

The Rise of SUVs and Decline of Coupes

Australia has become an SUV nation. Buyers prioritise space, practicality, and versatility—qualities that coupes naturally sacrifice in favour of design and performance. As a result, coupe sales have steadily declined. However, that doesn’t mean they’ve lost all relevance.

  • Families turn to SUVs and dual-cab utes for everyday needs.

  • Practical hatchbacks and sedans capture budget-conscious buyers.

  • Coupes remain a choice for enthusiasts, luxury seekers, and those who value design.

Why Coupes Haven’t Lost Their Appeal

Despite shrinking numbers, coupes still deliver something unique:

  • Style that Stands Out: Sleek rooflines, sculpted bodies, and bold designs give coupes a presence that no SUV can replicate.

  • Driving Thrill: Lower ride heights, sharper handling, and powerful engines make coupes exciting to drive.

  • Exclusivity: Fewer coupes on the road means they feel more special and premium.

For some buyers, the coupe is less about practicality and more about passion.

The Electrification of Coupes

The transition to electric mobility has reshaped the car market. Interestingly, coupes are finding a second life here:

  • Tesla’s Model 3 shows how a sporty EV sedan can attract coupe enthusiasts.

  • Luxury brands like BMW and Audi continue to invest in sleek electric coupes and fastbacks.

  • Even mainstream automakers are experimenting with coupe-inspired EVs.

This evolution ensures that coupes won’t disappear entirely. Instead, they’re adapting to new technologies and consumer expectations.

Where Coupes Fit in 2025

So, is the coupe still relevant? The answer depends on how you see cars.

  • For Enthusiasts: Coupes offer unmatched driving excitement.

  • For Image-Conscious Buyers: They’re a statement of style and success.

  • For Luxury Seekers: High-end coupes combine power with prestige.

Coupes may no longer top the sales charts, but they remain an important niche in the Australian car market. To explore this further, check out this in-depth piece on CarScoop, which looks at how coupes continue to evolve in today’s SUV-driven world.

Final Thoughts

While the automotive industry shifts toward practicality, efficiency, and electrification, coupes are still holding their ground. They may not be the first choice for families or commuters, but they remain symbols of individuality and driving pleasure. In 2025, owning a coupe is less about blending in—and more  about standing out. 

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